Kendrick Lamar

Kendrick Lamar (King Kunta) is the primary antagonist of Def Jam Control, the leader of The Chairmen of Control.

Role in Def Jam Control (as King Kunta)
In Def Jam Control, King Kunta plays the champion of the Def Jam, New York Fight Circuit. After winning the circuit multiple times, Kunta created a harder, life threatening circuit, calling out many fighters personally betting them that they couldn't stand up to his Chairmen of Control. Playa gets rapped up in the business only to find that, King Kunta was responsible for multiple severe crimes including some mysterious personal ones, to Playa that make him want to even out the score

Role in Def Jam Control
Kendrick is also seen as himself in the game although both characters have identical move-sets. He helps Playa near the game's very end and helps him in confronting King Kunta.